ProSales has grown at W. P. Carey for years. It is built on live pitch reps at the core and a corporate pipeline that runs like a partnership. We are open to anyone who will ever have to pitch, negotiate, or lead.
Written fall 2026, on the record.
ProSales has been at W. P. Carey for years, growing event by event. In 2026 we're adding a way to measure what matters most to members: real skill-building, engagement, and signed offer letters.
A points system, ProSales Gold membership, mentorship, and a tiered sponsor model are how we're building it. This site is where you'll find it all: the events, the people, and how to get involved.
For years, strong events and real turnout built ProSales into what it is. In fall 2026 we started tracking the outcomes that show it: offer letters signed, pitch nights won, and members who walked into a sponsor night and walked out with a real contact.
ProSales grew alongside Sales Scholars as the open door into professional sales at W. P. Carey. Scholars is the small, application-only cohort; ProSales is where any student can start. In 2021 the Professional Sales Program (ProSales Club and Sales Scholars together) was named W. P. Carey Organization of the Year. Years of events and real turnout built the foundation everything here stands on.
The exec board decided attendance wasn't the whole story: real skill-building and signed offers mattered too. A points framework, mentorship, and a sponsor-priority list are how we're building toward that.
Pitch reps as the spine, sponsor relationships run like client accounts, and real mentorship in the works. This is the year ProSales builds toward the standard the top collegiate sales programs have set.
Selling isn't a concentration. It's the skill underneath every career W. P. Carey sends students into. Finance analysts pitch deals. Marketers sell ideas internally before they sell them externally. Founders sell a vision before there's anything to show.
ProSales treats that skill like it deserves to be treated. Pitch reps, a points system the club is standing up to reward showing up, and sponsor relationships run like client accounts. We aim for members to leave with offer letters and the ability to walk into any room and make something happen.
Built for the one who doesn't.
About 1 in 3 college students aren't involved in anything outside of class, usually because nothing ever felt like the right fit.
If that's you, this is the room built for you. You don't have to already see yourself in a marketing club to belong here.
Inside Higher Ed Student Voice survey, 2025 (36% report no extracurricular involvement).
Baylor, Florida State, and Indiana Kelley each cracked one part of the problem. We took what each got right and built it in.
Inspired by Baylor's long-running recognition among the Sales Education Foundation's top sales programs. This year ProSales is building its calendar around live reps: internal pitch nights, role-play brackets, and live-critique sessions, because live reps are the spine of a sales program.
General meetings, sponsor panels, alumni mixers, guest speakers. The people you meet here (members, the exec board, alumni already in the industry) become your first real professional network.
Oracle, Dell, PepsiCo, DHL, Vanguard, Johnson & Johnson MedTech, and more back the W. P. Carey Professional Sales Program. ProSales sits inside that network, alongside the companies that recruit, judge, and mentor across the program.
Eight students behind the scenes, with one mandate: make ProSales the place every W. P. Carey student builds the skill their career will actually run on.
Three faculty seats keep ProSales Club connected to the Professional Sales Program, Sales Scholars, and the Sales Engagement curriculum.
JT Dietrich is an Associate Teaching Professor in the Department of Marketing who coaches ASU's collegiate sales-competition teams, including the squad that placed 3rd at the 2020 International Collegiate Sales Competition.
He brings nearly 20 years in B2B sales, marketing, and business development, including a business development role at Larson Engineering and a senior vice president post at a U.S. engineering firm. He co-authored "Professional Selling in the 21st Century" and earned the 2020 Huizingh Outstanding Undergraduate Teacher Award and a 2018 Outstanding Teaching Award.
Dr. Nelsen is a Clinical Associate Professor in the Department of Marketing at W. P. Carey and Faculty Advisor to Sales Scholars, with more than 20 years in sales, marketing, and media and over a decade of teaching.
She holds a PhD from Marquette University and an MBA from W. P. Carey, and previously directed the Center for Professional Sales at Washington State University. A past President of the Marketing Educators' Association and a Paul R. Lawrence Fellow, she teaches Essentials of Selling and Professional Sales and has coached national sales-competition winners.
Dr. Montoya is a Clinical Professor in the Department of Marketing and Faculty Director of ASU's Professional Sales Program.
She holds a PhD and MBA from Arizona State University and a BS in Finance from the University of Arizona, and joined academia after customer business development roles at Procter & Gamble. She teaches brand and sales management, researches consumer behavior and multicultural marketing, and has led more than 120 experiential student projects. Her honors include the Huizingh Outstanding Undergraduate Teacher Award and the Huizingh Outstanding Service to Undergraduate Students Award (2016 and 2021).
Three categories. Every event we plan sits in one of them. It's how we think about who an event is for, what it delivers, and why you'd show up.
Value first. No obligation.
Low pressure, high value. Come to a general meeting, a workshop, or a career-prep session, no strings attached. If you're curious about ProSales, this is where you start.
Experiential. Skill-building.
The reps. Site tours on a sponsor's floor, mock cold-call sessions, and structured speed-networking nights with sponsor reps. You don't watch, you do.
Identity. Belonging. Exclusivity.
End-of-semester celebrations, member socials, and the moments where you actually start to feel like a ProSales member.
The academic home of ProSales. Our members come from every W. P. Carey major; our programming is designed in concert with the Professional Sales Program curriculum.
SEF benchmarks top university sales programs nationally. We use their research and follow the Baylor and FSU blueprints as we build toward recognized program status.
